Maybe you feel, with the rise of social networks and new marketing techniques like inbound marketing and digital marketing, that email marketing era is now a thing of the past. And yet, this much-criticized channel, email marketing Resellers are often compared to a simple spam technique, still plays a significant part in the range of marketing tools. And for a good reason, it remains one of the most active channels, not only regarding loyalty but also regarding conversions. You cannot rule out the fact that the criteria for success have evolved. So let's take a tour of what works today.
Should we still rely on email marketing Reseller in the 21st century?
The advantage of email Marketing Company is its full potential scope. Indeed, who can say, in 2017, that they do not have at least one email address? Hardly anyone would say.
But beyond its almost universal scope, let us look at the other key benefits:
- It is a channel within reach of everyone, even the smallest companies because the costs are relatively low and the ROI is often better than for the other channels.
- The results are immediate, unlike other channels like SEO or content marketing, the results of which appear only after several months.
- The statistics are easy to obtain and integrated into the routing tools. Small nuance: Always think of adding an URL tracking code on the links in your emails to identify the results on your website.
